Inception Fertility partners with Oura Health in research study to learn more about fertility

Inception is the largest provider of comprehensive fertility services in North America, whose ecosystem touches every step of the fertility journey, from diagnosis and treatment to affordability. Oura Health is the company behind the Oura Ring, a smart ring that combines advanced sensor technology with an easy-to-use mobile app to deliver accurate, personalized health data and insights, including monitoring heart rate, continuous temperature, activity and sleep analysis. .

“Technology continues to play an important role in reproductive health care, and Inception is thrilled to partner with Oura to expand our use of technology and gain a deeper perspective on women’s fertility health,” said said TJ Farnsworth, Founder and CEO of Inception Fertility. . “This partnership is another way Inception is committed to achieving optimal pregnancy outcomes, which includes using cutting-edge science and delivering personalized care that meets each patient’s unique journey and needs.”

Among other things, study participants must consistently wear the Oura Gen2 ring and synchronize data daily through a smartphone app. They will also supplement home monitoring with an ovulation predictor kit and in-clinic ultrasound monitoring. Participants will receive an Oura Gen2 ring at no cost and are encouraged to keep the product after the study ends.

“Women’s health is historically underserved and Oura is committed to supporting independent research,” said Neta Gotlieb, Researcher at Oura. “We look forward to working with the team at Inception as they use our technology to learn more about women’s reproductive health and help women around the world discover meaningful health patterns.”

Inception is currently accepting applications from participants. The main conditions of participation include:

  • 18-42 years old
  • Having menstrual cycles
  • Up to six months of data collection using the Oura Ring
  • Approximately 10-15 visits to a designated fertility clinic.

Learn more about the study at

About Initial Fertility

Inception Fertility (Inception) is a family of fertility brands committed to helping patients build families of their own. Built by patients for patients, Inception’s purpose is to set the highest bar in experience, science and medicine with the goal of improving every patient’s experience and achieving best results.

Inception’s medical experts are pioneers in fertility care. Our doctors are among the first to use breakthrough assisted reproductive technologies (ART) – including in vitro fertilization (IVF), pregenetic implantation testing (PGT) and fertility preservation services – and they continue to lead the industry in leveraging these technologies through development, research and thought leadership.

Its growing family of national organizations is an ecosystem of care, touching every step of the fertility journey, including diagnosis and treatment to affordability. Through this unique ecosystem, Inception strives to deliver on its promise to push the boundaries of what is possible to exceed patient expectations.

About ŌURA Health:

ŌURA Health is the company behind the wearable health technology device that provides actionable insights into sleep and its impact on overall health. The ring tracks all stages of sleep and takes daily activity into account to provide convenient steps for long-term improvement. Founded in 2013, ŌURA is now used by top performers including Jack Dorsey, Michael Dell, Arianna Huffington, Marc Benioff, NBA, WNBA, NASCAR, UFC and more. ŌURA Health is headquartered in Oulu, Finlandwith offices at helsinki and San Francisco. ŌURA raised a total of $148.3 million funding from Forerunner Ventures, Temasek, The Chernin Group, JAZZ Venture Partners and MSD Capital, among others. For more information, please visit

The Oura Ring is not a medical device and is not intended to diagnose, treat, cure, monitor or prevent any medical conditions/diseases.

Media Contact:
Mia Humphreys
Krupp Communications
[email protected]

SOURCE Inception Fertility

Paul N. Strickland